Two showrooms covering over 2,000 square meters give concrete form to the “Ambassador” and “Family Line” concepts, expressing the Group’s strategy and design vision
San Marino, October 23, 2025 – Colombini Group announces the opening of the Febal Casa and Colombini Casa flagship stores, completely renovated and designed as experiential hubs to convey the brands’ vision, design research, and the Group’s evolving identity.
Two distinct but complementary showrooms that immersively present the new strategic concepts: “Ambassador” for Febal Casa and “Family Line” for Colombini Casa, cornerstones of the retail development and brand positioning plan at a national and international level.
Within a space of approximately 1,000 square meters, the Febal Casa flagship store presents a journey structured in four narrative environments—Casa Autentica, Perfetta, Audace, and A-Mare—which interpret different lifestyles through materials, layouts, and complete furnishing choices for the entire home.
The “Ambassador” philosophy translates into an immersive experience: each environment becomes a manifestation of the brand’s ability to combine aesthetics, function, and storytelling. From the retro feel of Authentic Home, where dark wood finishes, smoked glass wall units and kitchens with burnished metal handles stand out, to the sophisticated rationality of Perfect Home, with concealed wardrobes, custom-made boiserie and neutral palettes enhanced by natural light. Here, rational modernity becomes poetry: the Origina kitchen with Square Libeskind022 doors, designed by Daniel Libeskind, is the perfect combination of rigor and creativity. The neutral tones and travertine and herringbone parquet surfaces interact with natural light, creating a cosmopolitan and sophisticated environment. With Casa Audace, Febal Casa explores a bolder and more contemporary vision, featuring textured ceramic surfaces, satin-finish metals, and modular sofas in petrol blue velvet. The journey culminates in Casa A-Mare, a space that houses the ONDA collection, created in collaboration with Zaha Hadid Architects: a kitchen-sculpture system that plays with fluid geometries, champagne reflections, and textures inspired by natural elements.
The concept for the new showroom is the result of a collaboration between the Colombini Group R&D Department and the Swiss architecture firm Studio A++ by Paolo Colombo.
The Colombini Casa showroom, also covering 1,000 square meters, has been revamped with a layout that showcases the Family Line philosophy: integrated and versatile spaces designed to reflect the everyday life of the contemporary family.
The ground floor houses four complete rooms—from the kitchen to the sleeping area—each inspired by different lifestyles and needs: from Casa 01, where bourgeois elegance and comfort coexist in 132 square meters with linear kitchens in stone finishes and living rooms with modular wall units, to Casa 02, where the relationship with nature is expressed in furnishings with textured finishes, such as heat-treated oak and natural fabrics. The tour continues with two further rooms that showcase other nuances of contemporary living: from transformable solutions for dynamic families to more traditional atmospheres reinterpreted in a contemporary key.
On the first floor, the journey becomes a thematic gallery: 190 square meters dedicated to kitchens—including island solutions, retractable columns, and integrated lighting—and areas that explore relaxation, conviviality, and domestic organization through bedrooms, evolving children’s bedrooms, customizable wardrobe systems, bookcases, upholstered furniture, and tables.
“The two flagship stores are not only a showcase for us, but a concrete extension of our design and entrepreneurial identity. As President and Chief Design Officer, I strongly believe in the value of showrooms as places of design culture, capable of generating authentic connections with customers and telling the story of our brands’ evolution in a coherent and immersive way. In a market where consumers are increasingly aware, attentive, and global, it is essential to offer experiences that go beyond the product: environments capable of conveying values, style, and vision. Showrooms are strategic touchpoints that strengthen dialogue with the public and consolidate our ability to offer contemporary living that combines aesthetics, function, and personality. For us, designing these spaces means bringing research, innovation, and sensitivity into play, with the aim of building a common language between design and real life. This is where the home takes shape, and with it our vision of living.” Comments Emanuel Colombini, President and Chief Design Officer of Colombini Group.
“These new projects, which represent strategic investments, give further impetus to our growth and internationalization in an increasingly mature and competitive market. Showrooms are not just points of sale: they are key tools for communicating the value of our product, the positioning of our brands, and the excellence of our service. The Ambassador format, in particular, is designed to be replicable abroad as a consistent model for communicating the Febal Casa identity to new markets. A recent study by Bain & Company and Altagamma has, among other things, highlighted that 6-8 out of 10 consumers are more likely to buy and feel more comfortable when immersed in an ‘experiential’ environment.
We believe in selective, experiential, and quality-oriented retail development: this is how we intend to consolidate the Group’s leadership in its reference segments,” emphasizes Giovanni Battista Vacchi, CEO of Colombini Group.
